Trained as a fashion designer, Cynthia Cohen-Peres founded Bureau d'Image in 2005 after an experience in the prêt à porter and haute couture in Paris and New York. This experience and this sector represent the roots and the guideline of her company: the taste of beauty and the soft skills in the luxury industry. It is this DNA that she passes on daily to her teams, with enthusiasm and conviction. This culture of the detail, which is not really one in the luxury world, and this omnipresent requirement which have enabled her to be recognized today as THE point of reference for training in the luxury hospitality business. Her expertise, moreover, is regularly solicited by many media, both printed media and audiovisual.
It's because Cynthia has evolved in the fashion industry and in styling agencies that create the trend that she has named her firm “Bureau d'Image” (i.e. Image firm). A firm that, too, creates the trend according to the professional image in the luxury sector.
Her human-size firm allows Cynthia Cohen-Peres to personalize an exclusive relationship with all of her prestigious partners. She personally coordinates, on a daily basis, the strategy to adopt for the different projects, in France and abroad, with the professionalism, the determination and the dynamism which brought her fame. It is by building a relationship of proximity and trust that she is able to respond to the issues and objectives of the Brands.
Author of “1001 secrets de mode et beauté" (1001 secrets of fashion and beauty), Editions Prat, and “Comment se faire belle en un battement de cils” (“How to be beautiful in a flutter of eyelashes”), she reinvented the grooming training. Surrounded by experienced consultants, she puts ingenuity and innovation at the heart of the action and development of Bureau d'Image: for exclusive collaborations with leading luxury houses, for the shooting of a series “Tutos Grooming”, or for the first mobile grooming training app in the luxury hospitality business.