Tailor-made training

Bureau d'image - luxury hospitality training

Founded in 2005, Bureau d'Image is a consulting and training firm for luxury hotels. A pioneer in grooming training, it invents and reinvents innovative measures for luxury hotels and the luxury division of the largest hotel groups in France and abroad. The customization of the units and the systematic adjustment to the values and service standards of each Brand are the keys to an efficient training.

First luxury hotel to ask for the expertise of Bureau d'Image, the Park Hyatt Paris-Vendôme quickly opens the way: the firm thus asserts itself as THE preferred grooming partner of the biggest luxury hotels. The accompanying and highlighting luxury is the firm's DNA.

The competence and expertise of certified and experienced trainers are also fully in the DNA of our workshops, presented in French and English. Our turnkey grooming units include the provision of all the necessary equipment and tools to the participants. Following the workshops organized by Bureau d'Image is above all the guarantee of a unique experience with a firm that has already won the trust of the biggest names in the hospitality business, and the promise of tailor-made units such as grooming management, grooming audit, creation of grooming tutorials...

In 2018, Bureau d'Image innovates by launching the first grooming training platform in e-learning, dedicated to luxury hotels: courses for women and men, in French and English, containing units for personal hygiene, hairdressing, manicure, uniform, shaving, makeup...

Cynthia Cohen-Peres CEO Founder of Bureau d'Image

Trained as a fashion designer, Cynthia Cohen-Peres founded Bureau d'Image in 2005 after an experience in the prêt à porter and haute couture in Paris and New York. This experience and this sector represent the roots and the guideline of her company: the taste of beauty and the soft skills in the luxury industry. It is this DNA that she passes on daily to her teams, with enthusiasm and conviction. This culture of the detail, which is not really one in the luxury world, and this omnipresent requirement which have enabled her to be recognized today as THE point of reference for training in the luxury hospitality business. Her expertise, moreover, is regularly solicited by many media, both printed media and audiovisual.

It's because Cynthia has evolved in the fashion industry and in styling agencies that create the trend that she has named her firm “Bureau d'Image” (i.e. Image firm). A firm that, too, creates the trend according to the professional image in the luxury sector.

Her human-size firm allows Cynthia Cohen-Peres to personalize an exclusive relationship with all of her prestigious partners. She personally coordinates, on a daily basis, the strategy to adopt for the different projects, in France and abroad, with the professionalism, the determination and the dynamism which brought her fame. It is by building a relationship of proximity and trust that she is able to respond to the issues and objectives of the Brands.

Author of “1001 secrets de mode et beauté" (1001 secrets of fashion and beauty), Editions Prat, and “Comment se faire belle en un battement de cils” (“How to be beautiful in a flutter of eyelashes”), she reinvented the grooming training. Surrounded by experienced consultants, she puts ingenuity and innovation at the heart of the action and development of Bureau d'Image: for exclusive collaborations with leading luxury houses, for the shooting of a series “Tutos Grooming”, or for the first mobile grooming training app in the luxury hospitality business.

Cynthia Cohen-Peres

High grooming training

« Improving your image improves your performance »



Since 2005, Bureau d'Image is the main actor and the preferred partner for grooming training in the luxury hospitality business, in France and abroad. In perfect harmony with the needs of its partners and in line with the hotel trends, the firm has built over the years a range of transversal and tailor-made training.

Our e-learning training

In the era of digitalization, it is essential for us to adapt and to rewrite the codes by offering a range of our e-learning grooming training.

That is why we offer to a wide audience, the opportunity to access our grooming training by connecting themselves at anytime, anywhere in the world, using a computer or via our application on available smartphones and tablets.

Offering a grooming training suited for the operational staff, is also allowing users, via this "digital learning", to pause when needed and resume the training at a more convenient time.

Some recommendations

I am delighted with our partnership with Bureau d'Image as it has been able to develop a specific grooming for our employees, in line with the standing of La Mamounia.

Pierre Jochem, General Manager, La Mamounia Marrakech

Some recommendations

Bureau d'Image has always been able to adapt itself to the requirements and codes of our industry. Its expertise allows enables it to meet the requirements of our needs and goals in with reactivity and adaptability. It is a key partner in our industry and in the training community.

Julia Lafortune Robert, Training and In-house Communication Manager Le Bristol Paris

Some recommendations

Our hotels within Europe, Middle East and Africa have been associated with Bureau d'Image for over 10 years. The Grooming and Body Language program developed for each one of our brands has been used in our hotels throughout the region. The understanding of each brand, as well as adaptability of grooming standards internationally by the consultants of Bureau d'Image is what we have always appreciated over the years.

JOSEPHINE LE YANNOU, Sr Director Learning, Development & Talent Management, Marriott International, Middle East & Africa

Some recommendations

Our training with the wonderful team of "Bureau d'Image" allowed us to sublimate our know-how and maintain the highest level of excellence in the field of grooming.

Giuseppe Vincelli, General Manager, InterContinental Carlton Cannes

Some recommendations

We have been collaborating with Bureau d'Image for many years and have always been satisfied, both by the quality of the professionalism in the definition of our projects and in their realization. It's a long-term partnership.

Sebastien Longhi, DRH Adjoint, Méridien Beach Plaza Monaco

Some recommendations

We are very happy to work with you for many years: your support during the closure of the Hotel Lutetia for the renovation and the training of all employees in the context of its recent reopening were very precious to us.

Jean-Luc Cousty - General Manager - Hôtel Lutetia

Some recommendations

Bureau d'Image is a guarantee of high quality and expertise with a consistent quality of service.

David Mercier – Talent acquisition specialist – Disneyland Paris