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The luxury Interview of...

Vincent PARINAUD
General Manager / Royal Champagne Hotel & Spa

French luxury is reinvented every day

Managing Director of the Royal Champagne Hotel & Spa - Leading Hotels of the World, a five-star establishment located in Champillon, Vincent Parinaud has previously worked in renowned high-end establishments as Catering Director: the Royal Barrière Hotel in Deauville, Le Plaza Athénée Paris, The Connaught in London then Le Peninsula Paris.

Open since July 2018, on the remains of the former Royal Champagne, the Royal Champagne Hotel & Spa - whose design was entrusted to Sybille de Margerie - has won numerous awards in its first year of operation, including a Michelin star for its restaurant Le Royal. It also has 47 rooms, including 4 suites offering breathtaking views of the Champagne region, another restaurant and 2 bars opening onto wide terraces, and a spa which, despite its 1500 m², gives the privileged feeling of an intimate cocoon.

To guarantee its clients excellent service at all times, in 2017 the Royal Champagne requested the expertise of Bureau d'Image to train - in pre-opening - all the teams of the establishment.


Bureau d’Image: How would you define luxury?
Vincent Parinaud:
Luxury is very subjective. I believe it is intimately linked to passion and pleasure.

BI: Does French luxury exist and what would its characteristics be?
VP:
Some have decreed it less in vogue ... As far as I am concerned, I find that it is more present and recognized today than ever. In permanent adaptation, it reinvents itself every day while keeping its roots firmly anchored in our heritage, and this in many sectors.

BI: What have been the major developments in luxury hotels in recent decades?
VP:
Constant repositioning is vital. Luxury hotels are enjoying increasing investments where innovation and customisation are essential. Standardization is a real danger for our establishments faced with a clientele in search of authenticity and sincere human relations. The human factor is and will always remain the heart of the game, it is priceless ...

BI: How do luxury hotels stand out?
VP:
By their ability to quickly respond to needs while keeping quality of the product and services to the highest standard.

BI: Which leader are you? What principles guide your professional life?
VP:
Self-motivated, I believe the dynamic of a company come through its leader. I strongly believe in teamwork, putting together everyone’s strength to get the best out of a group. 

BI: What requirements does the management of a luxury hotel require?
VP:
Be openminded, have the ability to take a step back for others.

BI: What quality do we require from teams?
VP:
Positivity and questioning.

BI: What fault inspires you the most leniency?
VP:
The one that teaches us, makes us grow

BI: Even as General Manager, do we continue to learn a little more about luxury, its codes, and its many ways to embody it?
VP:
We learn each day; sense of luxury is very personal to each client which makes our profession extremely diversified, fascinating.

BI: What advice would you give to young professionals?
VP:
With patience, engagement and determination: everything is possible.

BI: What do you recommend for men: neat beard or close shave?
VP:
I have been for a long time quite resilient, we however need to adapt, and I now accept beards on my property.

BI: For women: for or against red polish?
VP:
Our hands are often the reflection of our personality. In our profession I prefer them sober.

BI: If luxury hotels were a color, what would it be?
VP:
I would say amber, a warm colour.

BI: An animal?
VP:
The wolf.

BI: An adjective?
VP:
Relevant, to the point.

BI: An emotion?
VP:
Well being.

BI: A motto?
VP:
Winners find ways, losers find excuses.

BI: A virtue?
VP:
The one I try to tame on a daily basis, patience.

BI: A historical figure?
VP:
Winston Churchill.